MassMutual Financial Group Head of Consumer Insights in Springfield, Massachusetts
Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people.
A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.
Together, we’re stronger.
The Head of Consumer Insights is a leadership role established to shape and develop our Consumer Insights function. This role will be responsible to lead the evolution of the function from a traditional market research department to a team of strategic thought leaders curating consumer insights to help drive critical business decisions. This person will be responsible for the implementation and further development of the new enterprise-wide segmentation capability, design of new proprietary customer research solutions, development of the new content delivery platform, insight generation, and best-in-class execution. The candidate will have immediate impact and the opportunity to interface with executive leaders throughout the organization. The position reports into the Head of Brand, Insights and Integrated Marketing.
As part of the company’s ongoing transformation, senior leaders throughout the company are being asked to deliver against a bold new set of strategic imperatives. This leadership role is critical to the success of this overall effort as, like never before, relevant and actionable insights into consumers and their behavior are being demanded companywide. The Head of Consumer Insights will directly and positively impact the company’s “course and speed” through the creation and roll-out of compelling new client-facing tools/decision-making platforms and data services that can be leveraged by executives companywide.
Build and manage a team to include relationship managers aligned with business teams, as well as analytics and secondary research experts.
Own, expand and maintain the firm’s new enterprise-wide Segmentation Framework. Guide business leaders in developing their target audiences, developing their go to market and cross sell strategies and messaging platforms.
Own, expand and maintain the firm’s enterprise-wide online research repository and content delivery platform, The Hub.
Own and drive the enterprise-wide customer research efforts that cross lines of business and customer groups such as the State of the American Family.
Develop the strategic learning agenda for the enterprise to include brand, channel and key customer segments insights. Identify insight needs and collaborate across the lines of business to build consensus and support.
Drive the gathering and synthesis of consumer data, including proprietary data around customers, customer trends, consumer tastes/preferences, etc.
Serve as the lead strategic planner in new integrated marketing campaigns, contributing to the strategic direction of the campaigns, the development of the briefs and the creation of the messaging platforms.
A minimum of 10 years of consumer insights, strategy and/or relevant consulting experience
Bachelor’s degree required, MBA or advanced degree valued
Authorized to work in the United States without sponsorship now or in the future
Experience leading a functional transformation from traditional market research to consumer insights preferred
Expertise in financial services industry preferred – with keen understanding of consumer trends and drivers of performance
Ability to curate insights across the organization and make strategic recommendations based on those insights to business partners
Ability to collaborate effectively with a variety of stakeholders in a matrix organization
Ability to create simple, powerful, and data-driven written communications for senior leaders
Comfortable in presenting findings and insights to senior leaders
Drives timely, high-quality decision making
Proven competency building relationships with a diverse set of clients/partners and constituencies across a large organization
Inspires high performance, demands accountability
Creates an environment of trust through integrity and competency
Fosters diversity and innovation; thrives in and bolsters a collaborative environment
An intense curiosity for the category
Ranked No. 93 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2018) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.
Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.
Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.
Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.
Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.
For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.
• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)
• National Association for Female Executives Top Company for Executive Women (2018)
• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2018)
• Working Mother Media 100 Best Company (2017)
• Military Friendly Employer (2018)